I spent most of yesterday reading over 120 pages of content from 3 different programs teaching solo ads. Wow, this is not going to be as easy as I thought it might be. Nobody provides the exact step-by-step methods that you need to get started with solo ads. Most leave something out and that something just happens to be something I am not terribly familiar with.
After reading yesterday I spent a couple of hours listening to videos. Good content but always some step missing. It might be me but some of you maybe an expert at managing your autoresponder account and getting things setup. I am not. So I was off to the knowledgebase on Aweber to lookup how to do different things. After making a concentrated effort at learning for the past 2 days, I do say that the concept is becoming much clearer to me.
Learning List Building
I know I posted earlier about avoiding the shinning object syndrome in my “Why I failed at Internet Marketing and how to Avoid My Mistakes” but this an exception. The shinning object syndrome is buying product after product and never implementing them. But I am taking massive action on learning list building so I needed some material to read on the subject to help me learn.
I am using 3 list building products. They are:
Here is my feedback on these 3 couress.
List Frenzy is a course that includes video and pdf files. Of the 3 courses this one has the best quality content. The pdf file alone is 78 pages. The videos are very detailed. This is a new product that just came out on Friday. Good timing for me since that corresponded to my journey into list building. Unfortunately the owners are doing one of these limited time deal offers. I think they are closing it down on the 10th of April so if you are want to purchase it then you need to do it before the deadline. I would recommend this course though you will have to put in some legwork to fill in the holes of what is not covered in the course.
Fast List Building Membership is by Kevin Fehey. Kevin is very well known as a master in the list building arena. Like List Frenzy this course is a combination of pdf and videos. After watching the videos and reading the very short pdf file, I was rather disappointed. If I knew nothing about listing building and my life depended on implementing list building from this material then I would be dead. I do not feel like I got a good value for my money with this course.
Free Case Study from Steve Brodsky is a free course. Yes you can get a general overview of what is involved with list building and how Steve went about making $100/day in less than a month. If you missed my email over the weekend, click the link above and get his free report. When you click on the button to download it will take you to his squeeze page where you have to enter your email address to get the free report. Creating free WSOs is a recommended way to get people added to your list and that is what Steve is doing with his free case study. The case study will not give you step by step guides of what you need to do to make $100/day yourself. Instead it shows you that it is possible if you decide to go down the same path.
Everything with list building starts with a squeeze page. If you don’t have a squeeze page then you will not be successful with solo ads. A squeeze page is where you get someone to enter their email address which you capture into your list. The goal is to get thousands and thousands of people giving you their email address to be added to your list.
Here is what I have learned about a Squeeze Page:
- You give away something for free in exchange for a user’s email address
- Short and sweet and your optin box must be above the fold
- Don’t spill the beans about what exactly is your freebie
- Video squeeze pages generally outperform non-video squeeze pages
- A full screen background image of a beach scene, fancy car or big house improves optin rates
When you start out you will need one squeeze page. If you have two squeeze pages then that is even better as you can be driving to both at the same time and technically increase your list size twice as fast. So I spent the afternoon playing around with creating squeeze pages. I own OptimizePress wordpress theme so I installed it on a new website. The funny thing is that by the time I finished creating squeeze pages I had not created one using OptimizePress but instead used straight html and a new wordpress theme that I purchased.
Here is what I would like from you guys. Here are the links to the 3 squeeze pages that I have created. I would appreciate it if you would look at all 3 and then let me know which one you like the best. When I say like the best, which one would you put in your email address to get the freebie? DON’T put your email address into any of them because they are not working – yet!
Click on the links below to view all 3 of my squeeze pages. Then vote for your favorite below.
I am going to finalize the squeeze page that I will be using. Probably two that I will be using because I like the thought of growing your list twice as fast. Then I am going to learn how to do split testing on a squeeze page. Everyone recommends that you know how to do this so that you can tweak things to improve your optin rate on your squeeze page.
Then after that I am going to figure out how to track clicks. When I start buying solo ads, you will buy a certain number of clicks. I need a way to track the number of clicks that I am getting to make sure I am not getting ripped off. On the other hand tracking clicks will let me know what solo ad sellers over deliver on the promised number of clicks. If they always over deliver it pays to buy from them more often since you get all those free clicks.
That is where I am right now in my journey of learning solo ads. Don’t forget to vote on your favorite squeeze page above. If you have ever seen a killer squeeze page, then please comment below and include a link to the page. I am always looking to see what squeeze pages people like.