Want to make money online? The truth is there is no get rich quick scheme. Making money online is a challenge. Sometimes you need to rise to a challenge to start making money online. Well the challenge starts tomorrow – Wednesday May 22, 2013. Here is how you can compete in the challenge and start making money online.
Niche Site Duel 2.0
One of my mentors is Pat Flynn of the website Smart Passive Income. For the past year I have followed his website, listened to his podcast and read his book. Several years ago he was challenged by Tyrone Shum. The challenge was they would both create a niche site and see who would be the first one to get their site ranked #1 in Google.
Pat Flynn started a niche website called Security Guard Training HQ. It took him only 73 days to get the website ranked #1 in Google. Today that website earns between $1,500 and $3,500 every month with very little upkeep required. In two years that one niche website has earned him over $50,000!
Well tomorrow Pat is starting Niche Site Duel 2.0. I encourage every one of you to participate in this duel. It will show you how to do keyword research and find a solid long tail keyword that you can use to build your own niche website. He will cover how to get your website ranked.
As part of Niche Site Due 2.0, Pat will be selecting 5 people that he will work with personally during the challenge. My goal is to be one of these 5 people that he selects. I will do what it takes to make sure I stand out from the crowd and merit being selected for the challenge. I am going to play full out so that I am able to build a very successful niche website that earns money each month with very little upkeep required.
Ultimate Success Formula
Even if you are not selected then you should follow along and create your own niche website. My previous post about my lessons learned in the solo ad business talks about the Ultimate Success Formula. The Ultimate Success Formula has only 4 simple steps:
- Know precisely your desired outcome
- Take massive action
- Evaluate your results
- Change your tactic if necessary
My desired outcome is to earn $250/day by August 31st so that I can quit my day job. The only way to accomplish that goal is to create enough streams of income to reach that goal. My financial goals are laid out in my March 2013 Income Report.
The second step of the Ultimate Success Formula is to take massive action. My massive action is to participate in Niche Site Duel 2.0 that starts tomorrow. I will go a step further and will do what it takes to be selected as one of the five people Pat selects to personally mentor as part of the duel.
Are you going to take massive action too? Are you going to get involved with a golden opportunity and participate in Niche Site Duel 2.0? You can never accomplish your goals unless you start taking action. I challenge you to participate in Niche Site Duel 2.0 with me.
Thinking Outside the Box
I recently started building a list to make money with solo ads. I built my list to slightly more than 2,00 subscribers. Now that I reach that point the traditional teaching on solo ads is that you start a process of “churn and burn” with your email list. You want to be able to email your list twice a day as a result of selling two solo ads a day. If you can sell a 100 click solo ad for $50 then just selling two a day will result in earning $100/day with solo ads.
The problem with the traditional “churn and burn” process with solo ads is that you end up with a large number of people that unsubscribe every time you send an email to your list. Every time you lose a subscriber then you have to purchase a solo ad from someone else so that you add more subscribers to your list. The goal being that you add more subscribers that your lose from those that unsubscribe when they receive your email list.
Since you are sending so many emails to your list then they stop opening your email. If they don’t open your email then you cannot get them to click on the link which is what you need to do when you sell a solo ad. Traditionally you get less than 3% of your list opening your emails. If you have a list of 2,000 subscribers then you can expect only 60 people to open your email. Not all of them will click on the link. You can expect to get only 1% or possibly 2% to click on the link. The solution is you send another email to those that did not open the initial email and try to get a few of those to open and click.
Traditional solo ad business is a numbers game. Well I decided to think outside the box and take a different tactic with my subscribers. I am going to start offer valuable content to develop a solid relationship with them. Then occasionally I might recommend a product or service to them.
This method may not result in a $100/day income right away like you could get with traditional method of solo ads. But it will provide me with a piece of mind and build engagement with my subscribers.
My First Email to My Subscribers
This week I took action and emailed valuable content to my subscribers. Here is the email and the results:
Subject Line: Serious Security Breaches in 2 popular WordPress Plugins and How to Prepare for Google’s upcoming Penguin 2.0 Update
There has been a serious security breach identified with two very popular WordPress Plugins – W3 Total Cache and WP Super Cache. The security breach allows anyone to execute any command on your WordPress served.
This security hole was identified several weeks ago and was posted on the WordPress forum. You can read about it here.
The security hole allows anyone to bypass all security. Once passed security they would have complete control over your WordPress website.
Fortunately the developers behind both plugins have fixed this security breach. If you are using either of these plugins, you need to immediately update to the latest version that has the fix for the security hole.
Once you have upgraded your plugins I recommend that you run a scan on your website to see if it has been compromised. You can use a free plugin called Wordfence to do this scan.
It is very important to keep your WordPress website protected from hackers that try to harm it. The number of websites where the owners have failed to protect their websites have grown recently. As a result Google has announced that they are going to be addressing security in their upcoming Penguin 2.0 update.
Matthew Cutts is head of Google’s Web Spam Team. He recently posted a video of what to expect in SEO in the coming months. You can watch the video on Matthew Cutt’s website.
The new update is expected to be called Penguin 2.0. This update is due out in Summer of 2013.
The changes coming in Penguin 2.0 update related to security are:
- Improved detection of hacked websites. This probably means your site is more likely to be blacklisted by Google when you are hacked and that it will be blacklisted sooner.
- Improved communication with webmasters when your site is hacked. Currently if you sign into Google Webmaster Tools, you can select to receive a daily digest of issues related to your websites. My guess is that Google is expanding this to offer real-time email alerts when malware is detected on your site or when your site is compromised.
- A possible differentiation between sites that are hacked and sites that serve up malware.
- Better tools to diagnose and clean your hacked website. Matt describes a single place you can go to once your site has been hacked where you can get more information that will help you clean up your site.
- Webmaster Tools will be providing more concrete details and “example URLs” that you can go to to diagnose your site. [No specifics on this]
Other interesting changes related to SEO are:
- Google will still give preference to high quality content that “users love, bookmark, come back to and visit over and over again”. It sounds like repeat visitors may get a higher emphasis with the Penguin 2.0 update.
- They will penalize paid links and paid websites that attempt to boost the ranking of other websites by linking to those other websites. They will be removing any PageRank that those paid sites pass on to the sites they’re trying to promote.
- They are making two algorithm changes that will significantly affect the ranking of sites in sectors that are particularly spammy.
- Penguin 2.0 will do a better job of giving sites who are clearly an authority in their space a higher ranking.
- They will also attempt to soften penalties that were imposed on some sites with the release of Penguin 1.0. Specifically sites that are in a grey area but have some positive signals will see a higher ranking.
If you missed it, make sure you watch Matthew Cutt’s video.
Have a great day!
To Your Success,
Remember I said that traditional solo ads result in only about 3% of your list actually opening your email message. Then only 1% to 2% actually click on the link. If you selling a 100 click solo ad then you need 100 subscribers to click on the link. If you are looking at 1% to 2% clicking then you are going to need a really big list.
Well when I sent my first email above, here are the results I received.
Message sent to: 1,913 subscribers
Opens: 181 opens or 9.5%
Clicks: 60 or 3.1%
Net Result: By sending my very first email message I was able to get 3 times greater results that with traditional solo ads. I could easily start selling 50 click solo ads and be able to overdeliver in just one email. Most solo ad vendors will send an initial email to their list and then email those that do not open up the initial email in order to get 50 clicks delivered. With my results I would never have to send a 2nd or 3rd email to the unopens to get my clicks delivered.
I will say that I did have people unsubscribe from my list when I sent that email. I currently have 1,874 people now on my list.
Help Me Help You
The best way to accomplish anything you want in life is to find someone that has accomplished what you want and follow what they did. It is true when they say Success Leaves Clues. That is why I actively read other people’s blogs, books and listen to podcasts. I want to find out what they did to be successful so that I can learn from it and start applying what they did myself.
Learning about solo ads was no different. I have read many different blogs from other people either starting to learn about solo ads and write about their experiences or I read from those that are succeeding already with solo ads.
The goal of my blog is to share invaluable information with my subscribers. I want to share with your other blogs that I have been reading as part of my journey to learn about the solo ad business. Hopefully you can learn something from them.
All I ask is if you do visit one or more of these websites, please leave a comment on a post on the website and let them know you got there from my website. Thank you for doing this. Here is the list.
Kimberly J. Castleberry – http://just-ask-kim.com/what-are-solo-ads-and-ad-swaps/
Lewis Turner – http://firststopim.com
Timothy Sartin – http://indiehabits.com
Lene Larsen – http://larsenmarketing.com
Isaiah Jackson – http://isaiahmjackson.com/journey
Galina St. George – http://www.soloadsblog.com/
I am going to continue working on sending valuable content like above to my list. Maybe after sending quite a few emails with valuable content then I will probably try to recommend something as a way to monetize the list. Feel free to leave a comment about what you think of my change in strategy with solo ads.
I am working on my solo ad seller page. I will be breaking sellers down by conversion results and will be awarding them my gold, silver and bronze “Bland Stamp of Approval”. Here are the stamps that I have created.
What Motivates You?
My post about my biggest fears talks about finding something that motivates you. This is sometimes referred to asking a “Big Enough WHY”. Why you want something is so strong that you will do anything it takes to accomplish it. I recently added a new WHY to my goal list. In August my mother, younger sister and I will be returning to England probably for the last time in our lives. I can say that because this will be my 24th trip to that country and I have pretty much seen everything that I have ever wanted to see.
My mother’s 75th birthday is in August and she wants to see the staterooms at Buckingham Palace and where Princess Diana is buried. Neither of these items were available to see on any of my previous 23 trips to that country. So we are going for 10 days so she can see what she wants to see for her 75th birthday.
The trip brought out a motivation in my in that I use to have a signet ring with the Bland family coat of arms on it. I wore that ring every day of my life for almost 15 years. Then one day I lost it and for the past couple of years I have not had a signet ring. On this trip I am ordering a new 24 carat oval signet ring designed intagalia reverse. I will have the company deliver the ring to the place where we will be sending the first night in the country. I am putting together the $1,737 it will cost to have my signet ring made for me. I will be posting pictures of it when I receive it in England.