Recently I received an email from a company that I am an affiliate. They were offering 40% off on their Kettlebells for just 3 days. I jumped in and ran a Facebook Ad for 48 hours and earned over $70. Here are the step by steps instructions on what I did to promote this product.
Becoming an Affiliate
I am going to start off stating the obvious. In order for this tactic to work, you must be an affiliate for some product. In this example I am going to show you how this worked for DragonDoor.
DragonDoor is a company that I have been an affiliate for over a year. The gentleman that started the company is Pavel Tsatsouline.
Pavel is from the former Soviet Union. He use to train the Russian special forces. His training was centered around a kettlebell.
When Pavel came to US he brought the kettlebell with him and started to introduce it in the US. People who are into fitness lashed onto the kettlebell because it is an effective full body workout.
On April 9th I received the following email from DragonDoor
Dragon Door has announced a special sale celebrating 75,000 followers on Facebook! Get 40% off RKC Kettlebells from Wednesday April 9 until Friday April 11, 11:59pm CST . You must use code: FB75K
Now I did not actually read that email until the morning of April 10th. So I have already missed one day of the 3 day sale.
The good news is that I get up at 4:45 AM so I had the ability to create an ad before I left for work that day.
Creating the graphic for my Facebook Ad
On the evening of April 9th I actually downloaded a Photoshop file that was created by Teespring. It is a free file that has some create button, backgrounds and layouts.
If you use Photoshop then you need to download this free file.
Note: if you use a graphic program other than Photoshop then don’t ask me if your graphic program will open this Photoshop file. Photoshop is the only graphic program I use
When you open up that free graphic file from Teespring, you will see a very nice layout that has a light green background with a white border.
I took this and then added a picture of 3 kettlebells. I modified the text in their button to show 40% off until April 11th Hurry. I changed the text on the front to simply say “40% off kettlebells”.
It took me about 2 minutes to produce the graphic for the Facebook Ad since I was using the resources that came from the free graphic file from Teespring.
Here is my Facebook Ad that I created
Now that I had my graphic I just need to create my ad on Facebook.
Creating my Facebook Ad
I am not going to give you a course on how to create Facebook Ads because I am assuming you know already how to do this.
Facebook Ads now have 3 tiers for Campaign – Ad Sets and Ads.
Creating the Campaign
I created a Campaign and called it DragonDoor Kettlebells – CTW. The CTW is my shorthand for clicks to website.
When you create a new campaign you tell it what is the purpose of the campaign. Clicks to website is just one choice you can select. I want to drive traffic to DragonDoor so this is why I selected Clicks to Website.
Creating the Ad Set
Next I created an Ad Set which I appropriately enough called “DragonDoor”.
Since there is a time limit for this promotion I made sure the campaign ran from April 10th 5:00 AM to April 11th 10:59PM.
The promotion ended at 11:00 PM CST on April 11th which is why I chose to run the ad up until 10:59 PM on April 11th.
I budgeted $10 per day for my ad spend.
Creating the Ad
The last step is creating the Ad. Here are the parameters I used to create the ad:
Newsfeed Ads only
United States only
exact interests of Dragon Door and Crossfit
behavior – purchased fitness products
My target audience was 72.000 people. Here is the Ad I created.
I spent a grand total of $10.62 on Facebook Ad during the 48 hours that my ad ran. I earned $71.25 in commissions from Dragon Door.
Net profit was $60.63.
This is not bad when you consider it took me about 3 minutes to create the graphic and about the same amount of time to create the Facebook Ad.
For about 10 minutes of work I generated $60.63 in profit in less than 48 hours.
Let me know if you have used Facebook Ads to promote affiliate products? What were your results?